Nike inflicts huge home defeat on Adidas by nabbing German soccer team kit deal
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Things have gone from bad to worse for Adidas. After a costly break-up with US rapper Ye that helped push the German sportswear giant into a rare loss last year, it’s now suffered a bruising defeat on home turf.

The German Football Association (DFB) announced Thursday that the company’s arch rival Nike (NKE) will be the official kit supplier for national soccer teams from 2027 until 2?034. The decision brings to an abrupt end more than seven decades of the sport’s partnership with Adidas that spanned four World Cup wins for the men’s team.

In a statement, DFB President Bernd Neuendorf said German football owed “a great deal” to the partnership with Adidas and that the association was “fully committed” to achieving further joint success through the end of 2026, when their contract expires.
The DFB said Nike had made “by far the best financial offer” and impressed with its vision for developing women’s football, and amateur and grassroots sport in Germany. It did not say how much the new deal was worth.

An Adidas spokesperson said in a statement that “we were informed by the DFB yesterday that the federation will have a new supplier from 2027 onwards.”

Germany will be the host for the Euro 2024 men’s championship, taking place this June and July. Adidas will supply the kits for seven national teams, including the German, Italian and Spanish teams.

In just under three years’ time, however, fans will see Nike’s trademark ticks, not the three stripes of Adidas, on the shirts of Germany’s national teams. German economy minister Robert Habeck reportedly told local news agency DPA Friday that he could “hardly imagine” the prospect.

The partnership between Adidas and German football was a “piece of German identity,” he was reported as saying. “I would have liked a bit more local patriotism.”

Adidas was founded in 1949 in Herzogenaurach, a small town outside Nuremberg in south-east Germany, the same year it registered its now-iconic three-stripe logo.

DFB’s announcement comes at a bad time for Adidas, which last week posted a net loss of €58 million ($63 million) in its core business for 2023, citing a slowdown in sales of its Yeezy-branded clothing and sneakers, and a large tax burden.

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Real Madrid files complaint against referee, saying he ‘deliberately omitted’ insults aimed at Vinicius Jr. from match report
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Real Madrid says it has filed a complaint against the referee who took charge of the team’s recent 4-2 La Liga win at Osasuna for “the negligent drafting” of his report about the match following the abuse aimed at star player Vinicius Jr. by supporters.

The Spanish giant said that referee Juan Martinez Munuera “deliberately omitted the insults and humiliating shouts repeatedly directed towards our player … despite being warned insistently by our players at the same time they were occurring.”

In one video aired on Spanish TV and shared on social media, chants of “die Vinicius, die” can clearly be heard in the stadium, leading Real captain Dani Carvajal to turn to the referee and point to his ear in an apparent attempt to make Martinez Munuera aware of the abuse.
Real says it has filed the complaint to the Disciplinary Committee of the Royal Spanish Football Federation (RFEF).

“Additionally, Real Madrid has also filed a complaint with this federative body in relation to the aforementioned insults and humiliating chants, and has forwarded them to the State Commission against Violence, Racism, Xenophobia and Intolerance in the Sports, so that those fans who uttered them are identified and punished,” the club added.

CNN has reached out to RFEF, La Liga, Spain’s High Council of Sport (CSD) and both the federal prosecutor and local prosecutor in Pamplona, where Osasuna’s El Sadar stadium is based, for comment.

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